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Food lover, chef, restauranteur, grower, producer, and business owners
  • We promote local food businesses and local food events
  • We consult on local food marketing and local food events
  • We create and host local food events
We are dedicated to promoting, cheerleading, and rallying a crowd to ROAR for Wisconsin foods.

The ROAR News & Updates

ToHCSLOGO Culinary Instruction and Inspiration at the Taste of Home Cooking School - On Tuesday, November 17, the Taste of Home Cooking School came to Jefferson Fair Park. This traveling show is attended by over 300,000 food lovers nationwide every year. At each show, culinary specialists demonstrate recipes from the popular Taste of Home magazine. More than 600 people attended the event in Jefferson, including my mother Diana,... Read more »
12212280_10153796643393678_1450122473_n Rachael’s Famous Guacamole - INGREDIENTS: 2 ripe avocados 1/2 small red onion 1 small tomato 1 large garlic clove 1 t. ground cumin 1/2 t. cayenne pepper 1 small lime   DIRECTIONS: • Finely chop half a small red onion and a small tomato • In a large bowl, press one large garlic clove • Add 1 t. ground... Read more »
logo Johnson’s Sausage Shoppe — Old World Influences Produce Amazing Meat Products - A visit to the local butcher has become a thing of the past, but some spectacular shops still remain. One of Wisconsin’s best is Johnson’s Sausage Shoppe in Rio. Family owned and operated, Johnson’s Sausage Shoppe was opened in 1996 by Christa and Mike Johnson. “My parents had originally owned a store in 1984 called... Read more »
logo-brown-background Square Harvest — Local Food Delivered Right to Your Doorstep - Local farmers markets are great resources for finding farm-fresh produce, meat, eggs, dairy, bread and other foods. Unfortunately, busy and nontraditional schedules make it difficult for many people to enjoy the benefits of a weekend marketplace. But now Madison-area buyers have a simple, cost-effective solution — home delivery provided by Square Harvest. Square Harvest was... Read more »
Logo-331x541 SuperCharge! Foods: You Are What You Eat, So Eat LIVE Food -   It’s not easy being green — but it’s nutritious and delicious! Just ask P.T. Bjerke and TJDiCiaula, owners of SuperCharge! Foods. The Madison-based duo started growing microgreens in Bjerke’s attic in 2009, and they soon found themselves selling their produce to a variety of local grocery stores and restaurants. Fast-forward six years, and their... Read more »
N25dDGBJLUWbTN9qqU7Huc9vbL4lllJ9D-nsuPTYTQw Wausome Wafers: Non-Cracker Snackers from Wisconsin - In 2012, Brian Gunning was on a quest to find healthy snack options for his kids’ lunch boxes. Inspired by the crunchy goodness left in the pan after making a grilled cheese sandwich, he began experimenting with different ingredients and techniques for creating a baked cheese snack. It didn’t take long to perfect his product,... Read more »
Fresh Asparagus Sparks Childhood Memories - When I was a child, my parents and I visited my grandparents at their farm in Concord, WI every Sunday. I have countless fond memories of those days, but I especially loved the summer afternoons when my mom, aunt and grandma would go on a country road walk in search of what I jokingly refer... Read more »
the purple door logo 2010_2 Purple Door Ice Cream — A Dynamic Family Duo Serving Up Super-Premium Scoops - Lauren Schultz’s passion for frozen treats goes back as long as she can remember. Even as a young child, she hoped to one day own an ice cream shop. This vision was so much a part of her life, it became a topic of conversation on her first date with now-husband Steve back in the... Read more »
11026182_10205464737931574_4425444962719728349_n Super Spaghetti That Supports the Community - On Saturday, April 4, VFW Post 1879 in Fort Atkinson held their annual spaghetti supper. This has been a popular event in the community for more than 20 years, and hungry folks flock to the Post to get their fill of all-you-can-eat pasta with meat sauce, meatballs, garlic bread and salad. Spaghetti is spaghetti, right?... Read more »
wiscopop Wisco Pop: Bubbly Beverages With a Local Twist - Austin Ashley began experimenting with making craft beverages at his home in Viroqua in 2003. His small-batch ginger beers and fermented fruit drinks became wildly popular with this friends and family, and he soon found himself struggling to produce enough bubbly beverages to keep everyone happy. Together with his wife Hallie, Austin perfected his craft... Read more »