Welcome Friends!

Food lover, chef, restauranteur, grower, producer, and business owners
  • We promote local food businesses and local food events
  • We consult on local food marketing and local food events
  • We create and host local food events
We are dedicated to promoting, cheerleading, and rallying a crowd to ROAR for Wisconsin foods.

The ROAR News & Updates

mandylogo In the Mood for Something Spicy? - When Mandy Shipler’s husband started working out of town for extended periods of time, she would send him care packages filled with homemade treats. One of those treats was a bottle of hot sauce, which he shared with a group of coworkers at a cookout. Soon after, requests for Mandy’s hot sauce came pouring in, and she... Read more »
ToHCSLOGO Culinary Instruction and Inspiration at the Taste of Home Cooking School - On Tuesday, November 18, the Taste of Home Cooking School came to Jefferson Fair Park. This traveling show is attended by over 300,000 food lovers nationwide every year. At each show, culinary specialists demonstrate recipes from the popular Taste of Home magazine. More than 600 people attended the event in Jefferson, including my mother Diana,... Read more »
2014YumYumIcon A Yummy Day at Yum Yum Fest - On Sunday, September 9, food lovers flocked to Madison’s new Central Park for Yum Yum Fest 2014. The inaugural year for this food and beverage sampling event featured booths from 25 local restaurants. My date for the day was my 12-year-old daughter Abby — an adventurous eater and foodie in training. After purchasing our tickets... Read more »
The Fairest of the Fair Foods - The Wisconsin State Fair is a time-honored tradition in our state, and a big part of the fair experience is the food!   For the 2014 season, 72 new foods were added to the fair food lineup, and the most prevalent theme was BACON. We spotted everything from mac and cheese bacon burger quesadillas and... Read more »
alsum Alsum Sweet Corn — A Tasty Family Tradition - In 1912, newlyweds Harvey and Elizabeth Alsum bought a dairy farm in Randolph, Wisconsin. After milking cows for over half a century, the couple sold the farm to their son Ken and his wife Myrna, who continued the dairy business as the raised their three sons. In the summer of 1976, Ken decided to try... Read more »